Swimtone Swimwear: Embrace the California Cool

Swimtone Swimwear, based in California, captures the laid-back, California-cool vibe. Known for its feminine designs, perfect fit, soft texture, and lasting quality, these are the brand's main goals when adding new items.

Founded by Sheena Shaw and Robert Mayberry, Swimtone started in Sheena's living room and launched on Instagram. Sheena's personal mission is to inspire women, creating swimwear that boosts confidence and strength.

The designs are timeless, enhancing the female form rather than chasing short-lived trends. Swimtone is for the stylish, minimalistic, confident, and carefree girl. Whether she's on a tropical beach, by the pool with friends, or swimming in the ocean, she feels happy and confident in her skin.

Sheena has a special design and approval process, fitting each piece multiple times. Nothing is added unless it's perfect and unique. Swimtone Swimwear is for style-conscious, active individuals who value quality and sustainability. Join our vibrant community and feel the difference with Swimtone Swimwear.

Fit is crucial to Sheena Shaw, driving the creation of Swimtone Swimwear. The line features bold colors to flatter every skin tone. Sheena insists on soft, resilient fabrics for comfort and support. Adjustable straps and ties ensure a perfect fit without digging in. Minimal hardware and seamless cuts make you feel sexy and confident.

Besides seasonal collections, Sheena designed 'The Tone Collection,' featuring timeless colorways available year-round.

Join us and embrace the California Swimwear that takes you places.